On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign.The first step of an
SEO campaign is a keyword research. With a keyword research you try to find which keywords or phrases people are using to find your website or competitor’s websites and then decide which ones to target.Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”).
Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.The key to having good rankings in free searches is the so-called “search engine optimization” (for short SEO) which starts by having your site indexed by search engines, goes through optimizing your content for search engines and then building valuable links to it.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Google has the most dynamically changing algorithm to consider for
search engine optimization so often when we talk about SEO factors, we mean factors that will affect most of all your Google rankings.Every individual search may have a low search volume, but usually the competition is lower, so it is easier to rank among the first positions.
